“We’re looking for a New-York-ish location!”
Hooray for Dutch brand Rosefield watches! They have absolutely managed to do two things we absolutely adore and promote about Antwerp Loft: sell an international vibe (they were looking for that typical Big Apple ‘Brooklynesque’ loft style but only had to take the train to Antwerp) ànd work with lots and lots of different (abstract) backgrounds and textures.
All about textures & backgrounds
Some product-and brandphotography focuses on the product itself and therefore doesn't need all walls of the room visible or recognizable, you just need a variety of textures as ‘backgrounds’. That’s exactly where Antwerp Loft comes in: we’ve got wooden panelling, exposed bricks in white and nature color, more wooden panelling, … and lots of paper backgrounds in more colors you could actually wish for. True.
Check out the Rosefield-world below and see how they make use of all our ‘textures’ and backgrounds.
